And while Lt Col Lerner is officially retired from his quarter-century in the military, he continues to fight on and was seen most recently kicking British soccer star and sports commentator Gary Lineker into touch in a row about Palestinian youngsters throwing stones at Israeli motorists.
“Sorry, Gary”, penned Lerner in a Twitter fusillade that received 101 ‘retweets’ and 784 ‘likes’, “you've completely missed the point. When kids throw stones they are a public menace. They need to be stopped. Yes, the video [of a particular incident] is unpleasant but it conveniently shares only a glimpse of what happened, the aftermath of their actions. You should be wiser than this. #Fail”.
Now Ramat Gan-based Lerner is heading north to describe such experiences in the PR ‘trenches’ and perhaps reveal some tricks of the trade with members of ESRA Karmiel.
London-born in 1973 – the same year as the epoch-making Yom Kippur War – Lerner is a Bar Ilan University graduate who specialises in Conflict Management and Resolution.
He says of his IDF career:
“I played a pivotal role in handling many of the day-to-day events, including crafting and designing the message, content creation and oversight of project management, acting as the main contact for day-to-day work on the threshold of crisis, and the lead spokesman in the ‘hot-seat’. My career encompassed the domestic media, the leading global media, and international organisations. I
developed and broadened the IDF social media presence, adding new platforms and increasing, amongst other things, Facebook organic following by 340%”.
Lt Col Lerner’s talk, "In the Trenches with Television, Twitter and the Times: 25 years of service on the front lines with the media, the UN and the public" is on Wednesday 03 January at Kehilat Hakerem Synagogue, 4 Sheizaf, Karmiel. Doors open at 7.00 p.m. for 7.30 p.m.
© Natalie Wood (01 January 2018)